“What has been will be again,
what has been done will be done again;
there is nothing new under the sun. ” –Ecclesiastes
In marketing, the loudest voices point out the mundane and obvious that gets overlooked. Seth Godin suggests that sometimes things get “broken” because they were fixed at one time but later the culture changes and it breaks again. He is focusing mainly on marketing.
I have seen alot of parallels between what is going on in marketing blogs to the struggles we are having in church blogs. Shall we study each other and take each other’s advice? I suggest you spend some time at Seth’s blog, and some others including Creating Passionate Users and Gaping Void. Watch out for some language. If you can handle it the ideas are great.